Manuel Santana

Manuel Santana is a highly accomplished advisor with over 15 years of experience guiding business owners through successful transitions. His expertise spans various industries, including digital businesses, B2B and B2C services and distribution.

Before joining True North M&A, Manuel assisted clients in completing dozens of transactions, consistently delivering exceptional results. His unique background as a founder, owner/operator, chief executive, and investor in consumer goods, manufacturing, technology, and business services provides him with invaluable insights into business ownership and sales complexities.

Manuel's analytical approach and deep understanding of business valuations have earned him a reputation as a trusted advisor in the M&A field. He offers various services, from Broker Price Opinions to Certified Business Appraisals, ensuring his clients are well-prepared for any financial transaction.

As a testament to his outstanding performance, Manuel has received the President's Club Award in 2021 and 2022, the Torch Award in 2022, and the IBBA Outstanding Producer Award in 2023. He is a Certified Business Intermediary (CBI) by IBBA and a Business Certified Appraiser (BCA) by ISBA. He holds an MBA and an MSE in Applied Statistics from the University of Michigan, Ann Arbor.

Manuel's commitment to his client's success, technical expertise, and broad industry knowledge make him a go-to advisor for business owners looking to maximize their returns in various liquidity events.