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Preparing for a Successful Business Exit

True North Mergers & Acquisitions

January 15, 2025

A Guide to Avoiding Common Mistakes & Choosing the Right Mergers & Acquisitions Partner

Every year, business owners leave millions on the table or watch promising deals collapse due to preventable mistakes.

Without proper planning and guidance from an experienced merger and acquisition advisor, even the most profitable businesses can fall prey to common pitfalls that jeopardize a lifetime of work.

If you’re planning an exit, you’re in the right place. We’ll help you lay the groundwork for a successful sale while avoiding common blunders that could derail a smooth and profitable exit.

Common Exit Mistakes to Avoid

Lackluster Financials

Outdated financial statements, tax returns, and poorly documented revenue streams erode buyer confidence. Do not scramble at the last minute to update years of neglected bookkeeping—or worse, leave it until the due diligence process. Doing so can create delays or entirely derail promising deals. Get your finances in order long before you even consider a sale.

Unrealistic Expectations

When you look at your business, you see decades of sacrifice. When buyers look at it, they see numbers—cash flow, growth trends, and risk factors. This disconnect often leads to inflated prices and stalled negotiations.

As a seller, it’s important to understand this perspective gap and work with an experienced advisor who can accurately assess your business’s value and ensure you maintain realistic expectations.

Emotional Attachment

Setting realistic expectations also means tempering emotions that can sabotage sales.

Whether it’s refusing a reasonable compromise during negotiations or expecting more than your business is worth, unchecked emotional attachment is often the culprit. Treat your sale as a transaction by focusing on facts—not feelings.

Poor Timing

Timing can make or break a sale. Too often, business owners wait until they have to exit the business to put it up for sale, either due to burnout, poor health, or shaky business performance. While market conditions will certainly factor into your decision, often, the ideal time to sell is when your business is thriving.

Owner Dependency

Buyers look for businesses with strong management teams. If your business cannot operate without you, you don’t have a sellable asset. You have a job.

Don’t wait until your business is on the market to discover that it cannot function without your daily involvement. Document processes, delegate, and build a management team that eliminates owner dependency.

Breaching Confidentiality

Letting news that your business is for sale slip into the marketplace can be costly. Not only can it disrupt daily operations and erode employee confidence, but it can also drive down the sales price.

At True North Mergers & Acquisitions, we use a proprietary QuietAuction™ process to ensure the sale remains confidential and you stay in control. Our team works on your behalf to build an exhaustive list of qualified buyers who understand your industry and recognize the true value of your business. These are the people we target—and we do it quietly to create competitive tension and drive up the sales price.

Evaluating a Mergers & Acquisitions Firm: How to Find the Right Partner

Building a successful business requires one set of skills. Selling it demands something entirely different.

This is where an experienced merger and acquisitions firm comes into play. But how do you find the right partner?

  • Browse case studies: While every deal is unique, past success is often an indicator of future success. Look for firms that openly share their transaction history—particularly with deals in your industry. Case studies should not only demonstrate successful closings but also illustrate how the firm overcame challenges similar to those you might face.
  • Evaluate industry focus: Look for a firm well-versed in your industry and will anticipate your unique challenges. More specifically, find a team of advisors who know the key players in your industry, recent transactions, and current market trends. This is key to positioning your company in the marketplace and maximizing value.

  • Read testimonials: Client testimonials offer deep insight into what it’s really like to work with your prospective merger and acquisition team. Look for detailed feedback about the entire sales process, taking note of how the firm handled communication and unexpected challenges.

  • Evaluate the team: A firm is only as strong as its team members. In addition to browsing team bios, meet the actual experts who will handle your deal—not just the partner who is your first point of contact. How does each team member communicate? What is their workload capacity? Will you receive the personalized attention you deserve? The answers to these questions can mean the difference between a smooth transaction and months of frustration.

Ready to Explore Your Options?

At True North Mergers & Acquisitions, we know what it takes to build a business. We also know that finding the right exit partner requires careful evaluation. Whether you’re ready to sell now or simply taking proactive measures to prepare for the future, we welcome the opportunity to discuss your specific situation.

Connect with True North Mergers & Advisors President Michael Hubsmith today.

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